Using Neurological Methods to Understand Consumer Decision
Fun is the fundamental force that drives people to playing games. Therefore, creating“fun experience” for players is the key to a successful game.
Brand & Concept
Brand perception is poses great impact on consumer’s decision making process, as well as customer loyalty construction.
We apply neuroscientific technologies to consumers’ experience, assisting clients during the whole process of product research and development.
Understand what areas consumers pay attention to when they look at the packaging. Design the packaging based on consumer habits
The appropriateness of creatives and content determines whether an ad can spur positive emotion among customers towards the product and the brand, which might influence their buying decision.
Today, audience attention is being severely segmented by increasing number of media platforms. Neuromarketing helps business with cross-screen advertising strategy and maximising media ROI.
We are able to offer very actionable insights: why users get confused and exhausted, and what could be changed to become better.
solid & trustworthy results
• Neuromarketing is the application of cognitive neuroscience to marketing. It is now one of the most advanced technologies available for understanding consumer behavior. •By simultaneously measuring consumer eye movement and brain reaction towards advertisements and products, we come up with insightful results which are direct, objective and precise.
people only buy things that they have seen
to understand the “why” in consumer decision making.
probable ad reception, consumer preference, as well as to evaluate ad creatives objectively.
fMRI,Skin Response,Heart Rate,Facial Electromyography
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ESOMAR Congress, one of the most influential annual events for international marketers and researchers, will be held on September 7-10 in Nice, France. Brain Intelligence and Changyou have been invited to give a speech about their latest games research.
《Tiantian Feiche》—Tencent’s new racing mobile game topped the iOS free download chart within 15 hours of launching. BI participated in the gameplay research of 《Tiantian Feiche》. We used neuroscientific technologies to evaluate players’ real-time emotion reactions and experience. Congratulations on the market success!
VivaKi announces the kick-off of “The Pool’s” Lane 4 research initiative in China, the evaluation of mobile video advertising effectiveness employing neuromarketing research. This is the fourth time that The Pool, which works to create alignment on advertising solutions of the future through the pooling of resources, is launched in China. “The Pool’s”
Merhaba (that means “Hello” in Turkish)! Brain Intelligence and VivaKi are visiting the beautiful city of Istanbul in late September. This time, we are bringing our exciting “The Pool” Lane 3 study to the 2013 ESOMAR Congress, one of the most influential annual events for international marketers and researchers.
（11th Dec－Beijing）Vivaki announced the kick-off of “The Pool’s” Lane 3 research initiative in China, the first cross-media (TV and Online TV) advertisement evaluation project in the country employing the neuromarketing research (provided by Brain Intelligence).
Brain Intelligence (BI) – the first neuromarketing agency in China has struck a deal with US counterpart Sands Research Inc., to offer services to clients around the world.