Increase the success rate of your product launching
We apply neuroscientific technologies to consumers’ experience, assisting clients during the whole process of product research and development.
BI Case Study: R&D of Female skincare products
A slideshow consisting photos showing gradient improving skin qualities: skin color, pore, dark circles etc.
1. Eye-tracking captures tracks and length (in time) of glancing, revealing the most-appreciated skin qualities
2. EEG records real-time emotional flow during the slideshow, demonstrating:
- What qualities can spur positive emotional reaction of consumers’ brains, and vise versa
- At what stage of skin qualities improvement would emotions change from negative to positive, defining the standard between good and bad skin qualities in the mind of Chinese female