Product Development

Increase the success rate of your product launching

We apply neuroscientific technologies to consumers’ experience, assisting clients during the whole process of product research and development.

BI Case Study: R&D of Female skincare products


A slideshow consisting photos showing gradient improving skin qualities: skin color, pore, dark circles etc.


1. Eye-tracking captures tracks and length (in time) of glancing, revealing the most-appreciated  skin qualities

2. EEG records real-time emotional flow during the slideshow, demonstrating:

  • What qualities can spur positive emotional reaction of consumers’ brains, and vise versa
  • At what stage of skin qualities improvement would emotions change from negative to positive, defining the standard between good and bad skin qualities in the mind of Chinese female
Our Clients: