Target your audience effectively and efficiently
The appropriateness of creatives and content determines whether an ad can spur positive emotion among customers towards the product and the brand, which might influence their buying decision.
Brain Intelligence employs neuro-technologies, tracking the attention, engagement, emotion and memory transformation of audience, enabling in-depth and comprehensive evaluation of advertisements.
It is difficult to measure emotional experience through language. Neuro-technologies track and quantify real-time emotion of consumers, enabling scientific indicators for ad analysis.