“The Pool” Lane 3 goes to Turkey!

Merhaba (that means “Hello” in Turkish)! Brain Intelligence and VivaKi are visiting the beautiful city of Istanbul in late September. This time, we are bringing our exciting “The Pool” Lane 3 study to the 2013 ESOMAR Congress, one of the most influential annual events for international marketers and researchers.

“The Pool 3” was the first-ever multiscreen neuroscience study in China looking into the differences between advertising on TV vs. that on online TV; and it deals with the question that lies right in the heart of every marketer’s mind:  How to allocate advertising spend across media?

In today’s world, people’s attention is spread across an increasing number of touch points, making it crucial to find the right media mix. However, for many multinationals, the promise of Chinese riches remains unfulfilled. Brain Intelligence’s neuro-research enables unified metrics on the visual attention and emotional engagement of consumers, providing great insights into the peculiar role of digital in China’s media landscape, and bringing valuable implications for cross-media advertising spend allocation.

That is why our CEO Ruihong Tang and VivaKi’s Jiayu Ji (they’d probably prefer to be introduced as Roy and Caroline), have stood out from thousands of other applicants and have been selected to speak about the results from “The Pool 3 Project” at this year’s ESOMAR Congress.

The European Society for Opinion and Market Research (ESOMAR) is a world association for market, social, and opinion researchers. The annual ESOMAR Congress is amongst the most prestigious events in the industry globally. Therefore, Roy and Caroline are extremely thrilled about sharing their research and insights with other practitioners from around the world.

So, if you are planning to attend the Congress on September 24th, please join Roy and Caroline in the session entitled “Standardising Touchpoint Analysis: A cross media neuroscience study from China”. Can’t make it? No worries. You can still catch up with the presentation through the ESOMAR Congress “Live Stream” service, available on their website.

Please also stay tuned for information about the latest industry development we will be bringing back for from the event!


About Brain Intelligence

Brain Intelligence is a Neuroscience Marketing Consultancy headquartered in Beijing, China. The company specializes in applying neuroscience to gaming and digital media. The company’s clients include VivaKi, Uniliver, Condé Nast, Youku, and Tencent.


For more information about the 2013 ESOMAR Congress, please visit: