Brain Intelligence (BI) – the first neuromarketing agency in China has struck a deal with US counterpart Sands Research Inc., to offer services to clients around the world.
Brain Intelligence and Sands Research will work together to provide high-quality neuromarketing services in China and Hong Kong, while BI clients looking to expand beyond China will be offered professional consultancy from Sands Research.
“Sands Research is a recognized leader in this rapidly expanding field of market research”, stated Ruihong Tang, Founder and CEO of Brain Intelligence, “by joining the Sands Research alliance, we can now provide our respective clients with unmatched capabilities in the Asia-Pacific region, the US, Europe, Middle East and other target markets.”
Sands Research president Ron Wright added: “We are pleased to announce this alliance and offer our clients local expertise in a market of tremendous consumer growth.”
The two companies will work together to provide the latest market research technology and applications. The neuromarketing services offered include the evaluation of communications (TV advertising, print, web), innovation (product, concepts, packaging) and the shopper experience (both in-store and virtual). “Measuring Web usability for increasing conversion rates and online advertising for increasing media ROI is one of BI’s real fortes”, commented Wright.
The firms’ first joint project will be for a major consumer goods company in China.
About Sands Research
Sands Research Inc. (www.sandsresearch.com) is a pioneer and global leader in applying cognitive neuroscience technology for unique consumer and shopper insight. Working with Fortune Global 500 corporations, SRI provides a comprehensive, objective analysis of the participant’s engagement to their client’s marketing material.